At the
conclusion of every event, some means of
determining its success must be undertaken.
Measuring the success of an event includes the
financial, artistic and attendance aspects, but
most the important aspect to measure is the success
in light of the original objectives.
Assess
the Tourism Value of the event to the area
including, figures on local community activity,
petrol sales and accommodation occupancy rates etc.
Using
a survey can provide valuable information on who
came, their ages, where they came from and how they
learned of the event. Also how much they spent on
what, their likes and dislikes, will they come
again, will they encourage others to come next time
and if they are likely to return at other times to
see more of the local area.
An Event
Assist Evaluation can
provide all of this information so that event
managers can fine tune their events, how they
promote and advertise what they need to add of
remove to make it bigger and better each time. The
evaluation will provide a very useful tool
when marketing your event to potential
sponsors too.
For
more details call Event Assist Inc. Ph/Fx (08) 9586
1010
E-mail ter.syl@bigpond.com
Event Assist Services
