At the conclusion of every event, some means of determining its success must be undertaken. Measuring the success of an event includes the financial, artistic and attendance aspects, but most the important aspect to measure is the success in light of the original objectives.
Assess the Tourism Value of the event to the area including, figures on local community activity, petrol sales and accommodation occupancy rates etc.
Using a survey can provide valuable information on who came, their ages, where they came from and how they learned of the event. Also how much they spent on what, their likes and dislikes, will they come again, will they encourage others to come next time and if they are likely to return at other times to see more of the local area.
An Event Assist Evaluation can provide all of this information so that event managers can fine tune their events, how they promote and advertise what they need to add of remove to make it bigger and better each time. The evaluation will provide a very useful tool when marketing your event to potential sponsors too.